about-us

About Us

Dreams of Racing Fueled By Passion

Coming from modest backgrounds, but infected by the need for speed.

Although we had some talent in real life racing, the lack of funds to fuel that passion was not enough to satisfy our addiction as real life motorsports was and is still beyond the reach of many. We were however determined to find ways to improve our skills and make practice effective yet affordable.

So it started with us asking ourselves, "How do we find ways to satisfy this goal in the most immersive ways?"

In 2018, fueled by this passion and armed with advanced degrees in engineering and control systems, SIMAGIC was born.We went about developing the kind of wheel base we wanted and needed... it had to be a direct drive for unmatched realism, yet, affordable. Easy to use and built with high quality components to last. Real carbon fibre, real metal where possible; high quality components, no compromise.

After all we were in Shenzhen, the Silicon Valley of the East, factory to the world, the talent, resources, were all here. While we were at it, we thought to ourselves, why not make it just like real race cars with a motorsports grade QR system. It's never been done before so we had to develop new ways of power delivery and data communication to do this. The result is the much loved and flatteringly imitated QR system that have become so familiar in sim today.

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Company History

2024

Jan. The launch of Maglink magnetic wheel connector, supports most mainstream 50mm and 70mm quick release，Allowing all UP+ modular SIMAGIC wheel compatible with 3rd party wheelbase

The launch of GT Neo wheel，dropping the overall threshold for professional level wheel

2023

Nov. Simhub compatibility with SIMAGIC, adding more possibilities to SIMAGIC setups

Oct. Join forces with Extreme Simracing, established collaboration with FIA, CBA and Max Arena for the South American eSports Championship

Oct. The launch of TB-RS Hydraulic Handbrake

Sep. Distributors around globe reaches over 80 in total Aug. The launch of SimPro Manager 2.0 , a device software that has the largest compatible game library

Jun. Release of P1000 modular pedal, our first modular design product that features haptics active feedback

Mar. Becoming the official simulator equipment to Formula Drift. Firmly establishes us as a professional sim brand by a real-life professional race series

Mar. Reached over 40 countries and regions covered by authorized SIMAGIC distributors.Total number of domestic distributors and sim experience centers reached over 30

Jan. Become the title sponsor of VDC（Virtual Drift Championship

From sim to reality

The development of the base has gone through stages of spring centering, gear-driven structure, and belt-driven structure. Today, we usher in the era of servo motor direct drive.

The servo motor direct drive brings faster response times and greater torque intensity. Combined with SIMAGIC's fourth-generation zero-latency filter reconstruction technology, it achieves a more delicate feedback sensation, further replicating the authentic racing experience.

The SIMAGIC Alpha series offers various base options: the 10Nm Alpha Mini, the 15Nm Alpha, and the 23Nm Alpha U. The peak torque corresponds to touring car races, GT series races, and professional formula racing, respectively.

To ensure the realistic experience of the wheelbase, we have invited professional drivers from various racing series for force feedback testing and detailed refinement. Our goal is to enable users to experience the most realistic control sensations, establishing accurate muscle memory.

From sim to reality

The development of the base has gone through stages of spring centering, gear-driven structure, and belt-driven structure. Today, we usher in the era of servo motor direct drive.